Blue Zones Communities – Creating Environments of Health
We help communities live longer, better by improving their environment.
In 2004, Dan Buettner teamed up with National Geographic and hired the world’s best longevity researchers to identify pockets around the world where people lived measurably better. They found five Blue Zones, places where people reach age 100 at rates up to 10 times greater than in the United States. With this research we then, in a sense, reverse engineer environments of longevity.
We don’t rely on individual behavior change. Instead we focus on making the healthy choice the easy choice. Rather than nagging residents to walk more, we make walking easier and more desirable than driving. By making wholesome foods more prevalent and accessible and less expensive than junk foods, more people will begin to eat healthier naturally. We’ve identified the lifestyle and environmental characteristics in each of these Blue Zones and help American cities optimize their own communities for better longevity and well being.
Blue Zones Communities
The Blue Zones Project initiative to become a Blue Zones Community™ is a systems approach that allows citizens, schools, employers, restaurants, grocery stores and community leaders to work together on policies and programs that will make the most impact and move the community towards optimal health and well-being.