Mariel Beasley


  • Principal at Duke’s Common Cents Lab
  • Applies behavioral research to financial services sector and public policy arena

Researcher leveraging insights from behavioral sciences to design interventions.

Mariel Beasley is a Principal at the Center for Advanced Hindsight at Duke University and Co-Director of the Common Cents Lab – a subcenter committed to improving the financial behavior of low- to moderate-income households in the United States. To date, the Common Cents Lab has used strategic product and service design to measurably increase the financial health of over 500,000 U.S. households. 

Working directly with banks, credit unions, non-profits, tech, and local governments, Mariel and her team incorporate findings from the behavioral sciences to help members, clients, and residents lead happier, healthier, and wealthier lives. They use quantitative methods to design and rigorously test ideas in the field, exploring what is needed, what works, and how to move forward. Mariel also teaches a Master’s level course in Behavioral Science for Municipal Policy at Duke University.