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Naomi Imatome-Yun

Naomi is a Wall Street Journal bestselling author and the Editor in Chief of Blue Zones. She runs the company's editorial and media operations, overseeing publications, social media platforms, national communications, and media relations.

Midlife Isn’t a Crisis – It’s a Second Adolescence

By September 8, 2026

Allison Aubrey is an award-winning health and science journalist whose work appears on NPR’s Morning Edition, All Things Considered, and CBS Sunday Morning. Her new book Your Turn: How to Create a Midlife You Love explores the surprising research on reinvention, resilience, and what it actually takes to flourish in the third turn of life as we expand our focus beyond parenting and the paycheck. Aging requires us to constantly ask, “What’s next?” Through her NPR series How to Thrive as You Age, Aubrey explored that question with longevity experts, researchers, and individuals navigating the midlife transition. While her series…

12 Trending Gifts for Spice and Hot Sauce Lovers

By November 13, 2023

I love hot sauce. It’s more than just a condiment – it can be a way to add flavor, excitement, and personality to any dish. I love it so much I wrote a whole book about it once. That’s why I’m excited to share this collection of some stellar hot sauces, from mild to wild, with you. If you’re gift giving to someone for whom hot sauce is part of their personality (we all have one of those friends!), then we also threw in some non-food gifts as well. The hot sauce trend doesn’t seem to be losing steam…

10 Things That Will Happen to You in a Day, Week, or Month When You Eat a Whole Food, Plant-Based Diet

By , December 7, 2021

Within 1 Day: 1. You’ll Be More Satisfied You’ll feel fuller sooner and stay fuller longer, thanks to the fiber in the vegetables, whole grains, beans, legumes, and fruit you are eating. Less than 5% of Americans eat enough fiber, even though it’s protective against heart disease, diabetes, and obesity and promotes good gut health. (Meat products have no fiber.)    Within A Week: 2. You’ll Be In a Better Mood and Have More Energy If you’re adding vibrant vegetables and fresh fruits to your plate you’re already at a better mood advantage. Research published in Annals of Nutrition and…

GREENLIGHTS by Matthew McConaughey: Grit, Growth, and Purpose

By October 26, 2020

Matthew McConaughey’s memoir might just be one of the best surprises of 2020. Greenlights is based on over three decades of his personal journals, and is sprinkled throughout with clips of pages and writings and photos. In the popular imagination, the Oscar winner’s reputation is colorful and carefree: the shirtless Texan who annoys his suburban neighbors by smoking weed and playing his bongos naked in the middle of the night. In a year full of movie plot twists, it takes only a few pages into Greenlights before you see that this is not the celebrity memoir you thought it…