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Well-Being is for Everyone

Applying our research of the world’s most extraordinary cultures to empower everyone, everywhere to live longer, better.

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20 Years of Research and Innovation

Dan Buettner, Blue Zones founder, is a National Geographic Fellow and multiple New York Times, bestselling author. He has discovered five places in the world – dubbed blue zones – where people live the longest and are healthiest: Okinawa, Japan; Sardinia, Italy; Nicoya, Costa Rica; Ikaria, Greece, and Loma Linda, California.

Ultimately, Dan and the team of demographers and researchers found that all blue zones areas share nine specific lifestyle characteristics that we call the Power 9®.

Blue Zones now applies that research to cities, counties, corporations, and campuses. We’ve helped hundreds of communities to optimize their systems and surroundings so healthy choices are easier.

This groundbreaking approach has had stunning success in improving the health and well-being of large populations and entire cities.

Our Story

Living Longer Starts with How and What You Eat

Living longer starts with how and what you eat. Blue Zones has researched, developed, and authored New York Times bestselling...

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Blue Zones Communities Have Experienced:

Double digit drops in obesity, smoking, and BMI (body mass index)
Millions of dollars of savings in healthcare costs
Measurable drops in employee absenteeism

...the results are stunning.
- Dr. Walter C. Willett, Harvard T.H. Chan School of Public Health
In an age when poor health seems so intractable, you've taken this community from a place of resignation to a place of hope.
- Dr. Vivek Murthy, U.S. Surgeon General after his orientation to the Blue Zones Project in the Beach Cities, California