After launching Blue Zones Project, Spencer, Iowa saw
11% improvement in fruit and vegetable consumption.
Workers’ healthcare claims reduced by 20%.
Metabolic syndrome risk factors fell from 43% to 13% at the Spencer Hospital.
From 2010-2015, according to the Gallup-Healthways Well-Being Index, Iowa outpaced the nation in overall well-being, improving twice the rate of the national average.
More than 50% of community believes Blue Zones Project helped create a positive impact.
84 Iowa communities submitted interest, an elite 15 were chosen.
520,000 lives impacted by environmental changes designed to help people move naturally, eat wisely, develop the right outlook, and connect with others.
520,000 lives impacted by environmental changes designed to help people move naturally, eat wisely, develop the right outlook, and connect with others.
430,000+ actions taken by individuals to improve well-being for themselves, their families, and friends.
610 worksites, schools, grocery stores, and restaurants achieved Blue Zones Project designation.
180,245 total feet of bike lanes, trails, and sidewalks built to encourage people to move naturally.
142 Walking School Bus routes created to encourage students to move naturally.
All 15 communities passed new Complete Streets policies to enable safe access for all users.
In 2014, more than 25% of elementary students in Spencer, Iowa moved naturally to and from school.
60% of Spencer, Iowa’s public schools are Blue Zone Schools and 67% of its grocery stores are Blue Zones Grocery Stores.
Media Valuation
Media mentions at $6,970,397 advertising equivalency
3.6B total reach
99% positive or neutral coverage
4,222 mentions
“In an age when poor health seems so intractable, you’ve taken this community from a place of resignation to a place of hope.”
Dr. Vivek Murthy
U.S. Surgeon General after his orientation to the Blue Zones Project in the Beach Cities, California
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