After launching Blue Zones Project, Spencer, Iowa saw
- 11% improvement in fruit and vegetable consumption.
- Workers’ healthcare claims reduced by 20%.
- Metabolic syndrome risk factors fell from 43% to 13% at the Spencer Hospital.
- From 2010-2015, according to the Gallup-Healthways Well-Being Index, Iowa outpaced the nation in overall well-being, improving twice the rate of the national average.
- More than 50% of community believes Blue Zones Project helped create a positive impact.
- 84 Iowa communities submitted interest, an elite 15 were chosen.
- 520,000 lives impacted by environmental changes designed to help people move naturally, eat wisely, develop the right outlook, and connect with others.
- 520,000 lives impacted by environmental changes designed to help people move naturally, eat wisely, develop the right outlook, and connect with others.
- 430,000+ actions taken by individuals to improve well-being for themselves, their families, and friends.
- 610 worksites, schools, grocery stores, and restaurants achieved Blue Zones Project designation.
- 180,245 total feet of bike lanes, trails, and sidewalks built to encourage people to move naturally.
- 142 Walking School Bus routes created to encourage students to move naturally.
- All 15 communities passed new Complete Streets policies to enable safe access for all users.
- In 2014, more than 25% of elementary students in Spencer, Iowa moved naturally to and from school.
- 60% of Spencer, Iowa’s public schools are Blue Zone Schools and 67% of its grocery stores are Blue Zones Grocery Stores.
Media Valuation
- Media mentions at $6,970,397 advertising equivalency
- 3.6B total reach
- 99% positive or neutral coverage
- 4,222 mentions
“In an age when poor health seems so intractable, you’ve taken this community from a place of resignation to a place of hope.”
U.S. Surgeon General after his orientation to the Blue Zones Project in the Beach Cities, California
Featured Media
