Join Us As We

Ignite Poplar Bluff

We are taking part in the global movement proven to improve health and well-being for entire communities, cities, and counties. This new way of thinking and working will enhance the places we live, work, learn, and play.

Local images courtesy of Legacy Marketing


Missouri Highlands Health Care is bringing together civic and community leaders to work with Blue Zones to improve the well-being of all Poplar Bluff residents, shifting the community health approach toward longevity, well-being, and disease prevention.


Missouri Highlands Health Care is a non-profit organization and health center that endeavors to meet the primary and preventative health care needs of residents of Missouri’s Carter, Reynolds, Shannon, Iron, Ripley, Butler, and Wayne counties. The organization supports programs that improve community well-being, access to healthcare, and the promotion of healthy behaviors. Their partnership with Blue Zones will help to elevate the well-being of all residents in the regions they serve, working to build a future that will enhance the region for generations to come.


Blue Zones is the proven innovator for improving the well-being of large populations, with remarkable success in businesses, cities, and states across America.

In this phase, Blue Zones global experts are performing a Readiness Assessment, a structured exploration of Poplar Bluff. They are working with our local community health leaders and organizations to learn and assess the state of our well-being. Becoming a Blue Zones Community is a three-phase process, and the Readiness Assessment is the first step.


What We Do


Blue Zones experts collaborated with community leaders to assess readiness and build a plan for change. We shared our final assessment report and proposal with local partners on March 21, 2024. Read the report of our findings below.

Blue Zones Ignite Poplar Bluff Assessment, Readiness, and Feasibility Report


Our community-led initiatives are so effective because we create lasting impact by changing the environment in which people live, work, and play. Creating a healthier environment is the foundation to reducing healthcare claims and costs, increasing workforce productivity, and changing the culture of well-being in a community. Becoming a Blue Zones community is a three-phase process, and the first phase is Blue Zones Ignite: the foundational work of assessing a community’s food and built environment policies.

Blue Zones Ignite FAQs

a smartphone and a laptop Activate Marshall County


Blue Zones engages individual community members through online health and well-being assessments, the True Vitality® Test and the True Happiness® Test, the True Nutrition Test, and an interactive Blue Zones® Life Plan. All are available for free to all community members as part of the program. These customized online tools are designed to help raise individual awareness surrounding personal health and well-being, with the goal of increasing overall life expectancy.

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The Blue Zones team is comprised of a range of inspirational, innovative community transformation and well-being experts.

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“In an age when poor health seems so intractable, you’ve taken this community from a place of resignation to a place of hope.”

Dr. Vivek Murthy

U.S. Surgeon General after his orientation to the Blue Zones work in the Beach Cities, California

Get Involved

Join the movement that will make healthy choices easier in Poplar Bluff. Together, we can make our community a healthier, happier place to live, work, and play.

Want to Learn More?

Using evidence-based lessons of longevity from the blue zones, we optimize the Life Radius, where we live, work, learn, and play.


Life Radius

Blue Zones Activate focuses on optimizing the Life Radius or the area close to home where we spend 90 percent of our lives.

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Residents of the original blue zones regions live in very different parts of the world. Yet they have nine commonalities that lead to longer, healthier lives.

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Have a comment or question for us about Blue Zones Ignite Poplar Bluff?

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This project is/was supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number D6049283 and title Delta State Rural Development Network Grant Program (DELTA) for grant amount $905,664. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.

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