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Ignite Poplar Bluff

We are taking part in the global movement proven to improve health and well-being for entire communities, cities, and counties. This new way of thinking and working will enhance the places we live, work, learn, and play.

Local images courtesy of Legacy Marketing


Missouri Highlands Health Care is bringing together civic and community leaders to work with Blue Zones to improve the well-being of all Poplar Bluff residents, shifting the community health approach toward longevity, well-being, and disease prevention.


Missouri Highlands Health Care is a non-profit organization and health center that endeavors to meet the primary and preventative health care needs of residents of Missouri’s Carter, Reynolds, Shannon, Iron, Ripley, Butler, and Wayne counties. The organization supports programs that improve community well-being, access to healthcare, and the promotion of healthy behaviors. Their partnership with Blue Zones will help to elevate the well-being of all residents in the regions they serve, working to build a future that will enhance the region for generations to come.


Blue Zones is the proven innovator for improving the well-being of large populations, with remarkable success in businesses, cities, and states across America.

In this phase, Blue Zones global experts are performing a Readiness Assessment, a structured exploration of Poplar Bluff. They are working with our local community health leaders and organizations to learn and assess the state of our well-being. Becoming a Blue Zones Community is a three-phase process, and the Readiness Assessment is the first step.



Blue Zones Ignite Poplar Bluff Community Keynote Event

Join us on Tuesday, January 9th, for the Blue Zones Ignite Poplar Bluff Community Keynote Event where Blue Zones expert, Danny Buettner, will present the research on the longest-lived and healthiest places in the world, as well as the common lifestyle and cultural traits of those regions. You’ll then learn how these traits have been implemented in communities throughout the United States and what communities can do to promote health and well-being.

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Coming Soon

What We Do


Blue Zones experts will collaborate with leaders to assess readiness and build a plan for change. During this period we will: educate and mobilize local leaders and residents, evaluate the community’s current state of well-being, identify the highest priority strengths, challenges and opportunities, and produce and present a plan for community transformation.


Our community-led initiatives are so effective because we create lasting impact by changing the environment in which people live, work, and play. Creating a healthier environment is the foundation to reducing healthcare claims and costs, increasing workforce productivity, and changing the culture of well-being in a community. Becoming a Blue Zones community is a three-phase process, and the first phase is Blue Zones Ignite: the foundational work of assessing a community’s food and built environment policies.

Blue Zones Ignite FAQs

a smartphone and a laptop Activate Marshall County


Blue Zones engages individual community members through online health and well-being assessments, the True Vitality® Test and the True Happiness® Test, the True Nutrition Test, and an interactive Blue Zones® Life Plan. All are available for free to all community members as part of the program. These customized online tools are designed to help raise individual awareness surrounding personal health and well-being, with the goal of increasing overall life expectancy.

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The Blue Zones team is comprised of a range of inspirational, innovative community transformation and well-being experts.

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“In an age when poor health seems so intractable, you’ve taken this community from a place of resignation to a place of hope.”

Dr. Vivek Murthy

U.S. Surgeon General after his orientation to the Blue Zones work in the Beach Cities, California

Get Involved

Join the movement that will make healthy choices easier in Poplar Bluff. Together, we can make our community a healthier, happier place to live, work, and play.

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Using evidence-based lessons of longevity from the blue zones, we optimize the Life Radius, where we live, work, learn, and play.


Life Radius

Blue Zones Activate focuses on optimizing the Life Radius or the area close to home where we spend 90 percent of our lives.

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Residents of the original blue zones regions live in very different parts of the world. Yet they have nine commonalities that lead to longer, healthier lives.

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