Live Better, Longer®

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Secrets from the world's longest-lived.

Putting those secrets to work.

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The Power 9®

Residents of the blue zones live in very different parts of the world. Yet they have nine commonalities that lead to longer, healthier, happier lives.

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Move Naturally

The world’s longest-lived people don’t pump iron or run marathons. Instead, their environments nudge them into moving without thinking about it.



Why do you wake up in the morning? Knowing your sense of purpose is worth up to seven years of extra life expectancy.



Stress leads to chronic inflammation, associated with every major age-related disease. The world’s longest-lived people have routines to shed that stress.


80% Rule

“Hara hachi bu” – the Okinawans say this mantra before meals as a reminder to stop eating when their stomachs are 80 percent full.


Plant Slant

The cornerstone of most centenarian diets? Beans. They typically eat meat—mostly pork—only five times per month.


Wine @ 5

Moderate drinkers outlive non-drinkers, especially if they share those drinks with friends.



Attending faith-based services four times per month – no matter the denomination – adds up to 14 years of life expectancy.


Loved Ones First

Centenarians put their families first. They keep aging parents and grandparents nearby, commit to a life partner and invest in their children.


Right Tribe

The world’s longest lived people chose or were born into social circles that support healthy behaviors.


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The Blue Zones® Test

Take our 3-minute True Vitality Test™, and we’ll give you customized recommendations on how to live longer. Take the Test

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Life Radius®

We live most of our lives within 5 miles of home. We are reinventing public spaces, transportation, homes, schools, eateries and social networks.

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We are where we live. Shape your surroundings, because your surroundings shape you. The Blue Zones Checklists help you make your home work for you.

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The Blue Zones Explorations

Our researchers traveled the world to discover the secrets of longevity in the planet’s five blue zones. Visit Each Blue Zone

Ikaria, Greece

Travel to this tiny Aegean island to discover the secrets of residents who live eight years longer than Americans, have half the rate of heart disease and almost no dementia.

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Loma Linda, California

Pull off the San Bernardino freeway east of Los Angeles and you’ll encounter a community of Adventists teaching us new lessons about the power of faith, friendship and fruit.

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Sardinia, Italy

Visit this Mediterranean island—home to the greatest concentration of male centenarians in the world—and you’ll discover healthy lifestyles that have not changed much since the time of Christ.

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Okinawa, Japan

Touch down on these South Pacific islands and you’ll meet residents – including the world’s longest-lived women –  eating three foods that could help every American live longer.

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Nicoya, Costa Rica

Grab a bike and pedal along a path on this Pacific coast peninsula and you’ll find colorful houses, exotic fruits and residents twice as likely as Americans to reach a healthy age 90. Is it something in the water?

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Take the True Happiness® Test

This test, based on the leading scientific research into well-being, will help you improve your environment to maximize your happiness. We will send you your personalized results, keeping your submissions and results private.

Live Happier

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Blue Zones Meal Planner

Learn to eat like the world’s longest-lived people with the Blue Zones Meal Planner.


Savor meals that are optimized for your life.


Eat for wellness, vitality, and longevity.


People who plan save time and money weekly.


Make life simple with easy-to-make recipes.

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Welcome to the Blue Zones Life

Four weeks to a better, happier, and less-stressed life.

Rooted in our groundbreaking research of the healthiest, longest-lived people on earth, the Blue Zones® Life Plan is four weeks toward a better you. This is not an elimination diet. This 4-week plan was the original impetus that became the Blue Zones Challenge book based on a lot of your feedback.

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Blue Zones talks to experts and thought leaders who share their sharp insights about longevity, well-being, and better health by design.

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