The behaviors that ground our work and culture. We aim to show up this way every day in our daily work.
Our Behaviors
In our work to empower everyone to live better, longer, we are guided by a set of core behaviors and values centered around supporting the well-being of our employees, customers, and partners.
Blue Zones Behaviors & Values
Our Behaviors and Values
Learn more about the seven core behaviors that define our work.
Show Up Listening / Focus / Commitment
At Blue Zones, we show up. 90% of winning in life and work is showing up and stepping up. Plain and simple. We do that for each other, our customers, our partners, and those we serve. We keep our commitments. When we say we will be there – in person or virtual – we not only arrive – we arrive on time, with energy, prepared and ready to engage, lead, listen, problem solve, support the activity – whatever it may be no matter the size, depth, duration, or intensity of the activity. We stay until it’s over… really over.
Tell the Story Clarity / Inspiration / Communication / Humanness
We are master storytellers. It is our communication method of choice and preference. It’s how we bring clarity, color and intrigue. We have perfected the craft of sharing our purpose through thoughtful words and pictures that illuminate our impact and value. Most importantly our stories make our work simple to understand, with an indelible quality, that gives rise to living in the memories of those with whom we share.
Be Well Right Outlook / Move Naturally / Eat Wisely / Connect
We walk the talk. We live “It.” We prioritize “It” and support one another to do “It.” We model “It” for others. “It” is the Blue Zones life. We practice the Power 9! We consume our own products and solutions. We move naturally. We work to develop our best right outlook. We aspire to eat most wisely.
Find the Way Curiosity / Persistence / Problem-Solving / Experimentation
At Blue Zones, we are explorers. It’s in our DNA. We are the bold and curious ones. We seek knowledge and ask more questions. We are not easily deterred. We dream big and embrace driving change. We will blaze a trail, then make it safe and worthy for others to follow. We are not afraid to think and work outside the box. We are iron-willed in our pursuit of goals and our purpose. We are experts at creating new value, forging new possibilities, solving big problems, and then sharing with others. We are the cartographers – plotting maps for well-being.
Be Likable Authenticity / Humility / Honor / Trust / Respect / Kindness / Empathy
We are credible. Reliable. Authentic. We are confident but not cocky. We carry a modest view of our own importance. We have a collective healthy ego without being arrogant. And, we don’t always have to be right. We can defend the important things without getting defensive. We trust and are trustworthy. We can be intense – forces of nature – but we know how to bring levity and engage with kindness and respect. We trust each other to speak up, even when it’s difficult or uncomfortable. We value the wisdom of the crowd. We have a bias to be inclusive and are enriched by diversity.
Have Fun Laughter / Purpose / Fellowship / Enjoyment / Happiness
We take time to have fun and play, and we enjoy spending time together. We are serious about our purpose and our performance, but we don’t take ourselves too seriously. We bring joy to each other and “everyone, everywhere.” We find happiness in the work we do.
Own It Execution / Performance
At Blue Zones we take full responsibility and are accountable to each other, and to “everyone, everywhere.” We share a common deep belief in our purpose and our value. We don’t make excuses – for anything. We pride ourselves in performing with excellence and delivering on our promises. So much so, that we put our money where our mouth is and invite others to validate it – at our own risk. We own our actions, our results, and our impact on others. We recognize that our purpose is so important that we see our collective success rises to the level of obligation.
What We Do
Rooted in our research of the longest-lived people in the world, our industry experts and cutting-edge technology help make it easier for everyone, everywhere live better, longer.
